A Leap of Faith

In 2005, Jesus Martinez was given an opportunity that would change his life forever. After buying two delivery trucks and delivering La Fe tortillas, he was given the opportunity to purchase the company. Although he had no previous experience as a business owner he decided to take a leap of faith. He began his journey at the location that many of you may remember, 462 W Mission Rd. After a successful few years, the company outgrew the space and the Martinez family made the decision to relocate to 1512 Linda Vista Dr. Throughout the years, La Fe has experienced much growth all thanks to it’s loyal customers. La Fe products can be found at many Sprouts and Whole Foods in Southern California. In 2022 the company’s products became available online and customers from all over the U.S. are now enjoying La Fe tortillas. The Martinez family hopes to continue growing and sharing their love for tortilla making with as many people as possible.